At the heart of our brand lies a legacy of passion, precision, and artistry. Yaseen Gems, established by Mr. Kasamali Gulroozi in the year 2000, began as a diamond trading company. As a first-generation diamond merchant, he built the foundation of the business with dedication and expertise, quickly earning a reputation not just for quality but also his earnest trustworthiness. Over the years, he expanded his vision, establishing a jewellery manufacturing facility in Bangkok, Thailand, where he specialized in modern designs, with a focus on baguettes, coloured stones, and invisible settings for wholesale markets. In 2023, he expanded further with the establishment

of a company in Hong Kong.

 

Now, his daughters are  proud to continue his incredible legacy with the retail brand, ROZSA AURUM. The name—meaning "rose gold" in Latin—was chosen together by the Gulroozi's to symbolize the beauty of love. Roses & gold have been timeless symbols of love for generations, and we wanted our brand to represent just that: the most beautiful & enduring gift we, as humans, have been blessed with.

Our tagline, "Love and Be Loved," is inspired by the quote, "And most of all, what a privilege it is to love and to be loved." It encapsulates the essence of our creations—pieces made to celebrate love, whether it’s a gift for yourself or for someone you cherish.

We offer more than just jewellery and watches; we craft meaningful moments. Our pieces are designed for daily elegance and are perfect for gifting to your loved ones, always keeping craftsmanship and uniqueness at the forefront. As we carry this legacy into the future, we remain committed to offering you jewellery that’s as timeless and precious as the love it represents.